Does Private Equity as a Career Goal Help or Hurt for MBA Admissions?

Among the clients I’ve had over the past three years, at a rough estimate I’d say about half came to me stating that (a career in) Private Equity was their Why-an-MBA goal. I could shake some from it, but not others.

This year again I’ve already seen a number of ‘PE applications’ and am fielding the question that inevitably comes with it: “Is PE a strong-enough goal? Is it too common?”

To answer this, and offer a perspective on career goal value for MBA admissions in general, let’s take a moment to look at PE.

In its simplest terms, Private Equity involves raising capital to be used by professional investors to buy into established but non-listed companies. The aim of the PE firm is to return significant returns to principal investors, which is achieved using the financial muscle or management expertise of the PE firm, or both, to grow the target firm or otherwise “release” its assets. The PE firm may need to be patient while its illiquid investment grows, but the idea is to cash out as soon as profit targets are met, take a part of the pile and return the rest to principal investors.

Is this good for MBA admissions?

It’s not terrible. PE is a necessary function in a modern capitalist economy, particularly in raising efficiencies and releasing value locked up in sclerotic firms, and it clearly demands many MBA skills. Certainly business schools have no problem with ambition, or you wanting to make money.

But it’s not great either, and to explain why it is necessary to consider what Admissions Committees like better, which is to have selected the true architects of tomorrow’s industries. They want the school to have formed and shaped the people who build the next truly great thing – in any sector. They want their alumni to be smiling down from the cover of Forbes or Fortune magazine, or your local equivalent. (This doesn’t mean you have to be an entrepreneur. Any genuine leadership role works.)

If you don’t believe me, believe the cornerstone of the Knight Management Center, the new home of the Stanford Business School, which says:

‘Dedicated to the things that haven’t happened yet and the people who are about to dream them up’

This dedication tells you who will be admitted to Stanford GSB: the people who look most likely to dream up and the build the things that haven’t happened yet.

Why does Stanford GSB — and all the other top MBA programs — want to admit this kind of applicant?

Take your pick: thinking idealistically, it’s about contributing to the economy and the world in the best possible way. “Change Lives Change Organizations Change the World,” yada yada. Thinking a bit more cynically, it’s about branding because, if in 10 or 20 years time the school can point to you and say “alumnus 2015 who changed retail in America,” and point to the person next to you and say “alumna 2015 who built Logo-Tech into a worldwide franchise”… well that’s very good for the school.

Set against this, PE is relatively anonymous and opportunistic. You don’t achieve much more significant than personal wealth via PE, and if you end up on the cover of the financial magazines, it will almost certainty be for the wrong reasons.

The Seven Habits of Highly Effective MBA Applicants

Motivational guru Stephen Covey died on Monday from complications following a bicycle accident in April. Covey is best known for ‘The Seven Habits of Highly Effective People’ which sold over 20 million copies in 40 languages. The book (and tapes, CDs, video razzmatazz etc.) has many critics. But seeing as the soundbite “seven habits” has become pretty much synonymous with success-lingo, I long ago thought of writing down my Seven Habits of Highly Effective MBA Applicants.

I realize now is my chance, so here they are:

Habit 1. Know thyself. This is of course the Oracle at Delphi, but Covey wasn’t original either. The fact remains that self-knowledge, particularly in this case knowledge of the parts of yourself that count for MBA admissions—and being able to find these attributes in your profile—is the core of MBA admissions success.

Habit 2. Be yourself. Another old saw, but no less true for being so. If you don’t apply as “you,” you lose the authentic power of your own voice. Many applicants try to apply as someone else, or the “ideal” applicant. Being dinged for being you is hard. Being dinged for being someone else is pathetic.

Habit 3. Gain and demonstrate experience. Successful applicants have sought out and embraced significant experiences (work and other.) You don’t need to have traveled to the International Space Station to have had a significant experience. You just need to have taken the life chances that came your way, and be able to talk intelligently about them.

Habit 4. Develop and demonstrate character. Experiences, particularly challenging ones, create character. Good character is not just good ethics. It is the fully rounded resource base for individual decision-making and action that leads to positive choices for the individual and those around him/her.

Habit 5. Assume and demonstrate seniority. Successful applicants have reached for opportunities to become senior in their spheres of activity. Seniority is not a job type or a salary level; it is any position that implies responsibility, influence, and leadership of others.

Habit 6. Be bigger than you. Successful MBA applicants have walked the walk of doing something that is not entirely self-oriented. As I’ve written elsewhere, you don’t have to have fed the starving in Ethiopia: almost any form of unpaid community involvement counts.

Habit 7. Simplify. Push yourself to know what’s really important to say in your application, and say only that. Don’t throw everything at Adcom and hope something sticks.

Habit 7+1. Covey added an eighth habit, see below. My eighth is: A touch of class. You don’t need to listen to Dvorak while pruning your bonsai and sipping chai tea (see Habit 2.) But if your favorite book is Harry Potter and your favorite show is Phantom of the Opera and you spend a lot of time on your sun tan… while there’s nothing technically wrong with this, you leave your competitors a lot of room to beat you.

For the record, these are Covey’s seven: Be proactive. Begin with the end in mind. Put first things first. Think win-win. Seek first to understand, then to be understood. Synergise: learn to work with others to the benefit of all parties. Sharpen the saw: keep yourself physically, mentally and spiritually refreshed through such things as exercise, reading, prayer and good works. He later added the eighth: find your voice and inspire others to find theirs.

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