Tag Archives: why-an-MBA

Managing the MBA admissions interview as a fake fireside chat

As promised, more on MBA admissions interviewing. The difficulty with interviewing (of all types) is that it is a test of “total communication.” That is, it is not just what you say, but how you say it. And this how includes judgment of your expression, tone, confidence, body language, and so on.

The further difficulty is that interviewers “read” these communication signals differently in different contexts and cultures. Now, this is not an anthropology dissertation, and I have no expertise in interview styles across the world, so for clarity let me just stick to US cultural expectations and norms, which are often confusing for foreigners (and Americans too!)

MBA applicants interviewing for a US business school face a contradictory injunction. They are expected to be very formal in dress and politesse before and around the interview, but at the same time (read the guidance on the b-school sites if you don’t believe me) the interview is positioned in *very* familiar terms, as a get-to-know-you event, a conversation, a friendly chat, etc.

This is a “mixed message” if ever there was one. Do they want formal or informal? Both, in different ways. You need to be able to play the formal game, but also be “American” in your ability to be casual and egalitarian across age and authority lines. So while you are dressed like a stuffed chicken, you can still, with permission, call your interviewer “Bob” and so on.

This is, all-in-all, a hard thing to get right for 30 min. One of the images I like to use in interview rehearsal is to get applicants to visualize themselves in a “fireside chat.” That is, to strive for a balanced friendly conversation that bubbles along merrily as if one was having a totally relaxed 1-to-1 in intimate surroundings. This is fake of course, because underneath you have your agenda (transmitting admissions value) and they have theirs (judging you.)

The way get the conversation to bubble along is to make sure there is never a one-way question-vs.-answer dynamic. Bear in mind you can’t ask questions of the interviewer until the very end, when he or she will (formally) signal that this is now appropriate.

So how do you do that achieve a more balanced conversation? One way is not to stop dead when you’re done answering one question, but rather look for a natural segue between topics, ending your answer to one question by saying “which leads me to tell you about…” and then marching off onto new terrain you want to cover. For example, you can end your answer to a “why-an-MBA” question by saying “Which leads me to: why MIT-Sloan? …” Or you can finish a question about managing a tricky report by moving on to how this experience will benefit your team-building skills on campus, and so on.

It’s a technique that has to be used subtly, scanning for visual confirmation that you have permission and are on-topic in broad terms. But if used well, the interview will have a better “formal-casual balance,” and that’s to your great advantage.

MBA Adcom is not a venture capital firm

I’m sometimes asked for the greatest mistakes applicants make in MBA admissions essays, and at some point I’ll pull together my all-time list. But in the meantime, here’s a mistake that I’ve seen a lot of among clients this year so far: muddling up the demands of MBA admissions and a venture capital pitch.

What I mean is, applicants who are on an entrepreneurial track (including social entrepreneurship) and who are therefore talking about a future creating and building a firm, feel they have to make a VC pitch for their proposed venture. They seek to justify themselves in terms of potential market segments, working capital requirements, time to breakeven, and so on.

Now it is always good for MBA admissions to show detailed, careful thinking. And if your “why-an-MBA” is based on a new business, you need to talk about the proposed venture and its industry-market background in a specific and knowledgable way.

But you don’t need to make “the business case.” Adcom is not a VC firm. As long as the idea is not manifestly absurd, they can’t determine if it will actually work, nor are they ever going to try. This is not their skillset, and not their fundamental concern.

Put it this way: A VC firm will “like” a business idea if it thinks it will get out (a investment multiple of) more money than it puts in. If so, the VC will, to quote Dragon’s Den, “make you an offer,” that is, invest cash for a percentage of the business.

MBA Adcoms are not investing cash. They will “like” a business idea enough to make you an offer (an offer of a place in the b-school) if your venture seems broadly plausible, interesting, ambitious, doing something worthwhile in the world, and worthy of an MBA.

So, while you should make a general case for your new product or service, in reality the venture does not have to watertight. You can include the jumps of ambition and enthusiasm that you would have to scrub from a funding pitch.

But there is a wrinkle: Adcom is like a venture capital firm in one way. It is well known that VCs judge two things: the business idea AND the entrepreneur, because they are investing in the person or management team as much as the project. Even a mediocre idea can be a winner, if put in really competent hands. In this sense Adcom mirrors the VC, asking themselves: (whatever the applicant wants to do…) “Can he do it?” Can she pull it off?”

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