‘Ivy League East’ MBAs unite to brand themselves as ‘Top 4 Asia B-schools’

Many industries have seen a shift from the US / Europe to Asia, yet, somehow, education has been one of the slowest sectors to make this transition. Certainly at the elite level there has always been, and remains, a significant migration westward to attend brand-name universities. Institutions such as Harvard and Oxford have unbelievable prestige across the Orient and this is not going away any time soon.

But there are straws in the wind, and the wind is blowing the other way.

As an admissions advisor I’ve started to hear Americans and Germans and Canadians and Italian nationals saying this kind of thing: “My target schools are Harvard, MIT, LBS, and HKUST, and Nanyank.”

Now four Asian schools have gotten themselves together under the banner “Top 4 Asia B-Schools” to solicit applicants from North America and Europe. The Top 4 are the Indian School of Business (ISB), Hong Kong University of Science & Technology (HKUST), China Europe International Business School (CEIBS), and Nanyang Technological University (NTU, Singapore). The programs are all well-ranked, all accredited by AACSB (US) or EQUIS (Europe) or both, and feature prominent Western faculty.

The admissions implications: First, none of these schools are easy to get into. Part of their growing exclusiveness, part of reaching the top-tier and staying there, is having admissions policies that turn away similar percentages as those dinged by top US / EU schools (about 85% on average.) So there won’t be any “gimmee’s”. But, having said that, the Asian programs are very keen to balance their intake between East and West, so for now a foreigner stands a much greater chance of admissions than a local, all other things being equal.

Second, these four (and other) Asian schools are going to grow further in prestige. This is similar to what I said about the new Johns Hopkins Carey School MBA here. Look ahead and realize that while CEIBS et al does not sound as good as UCLA now, during the span of your career it no doubt will, and the MBA branding, alumni network etc., will be just a strong.

Footnote: According to the CEIBS site, teams from the Top 4 Asia B-schools will attend QS MBA fairs this fall as a group. The dates are:

North America
• Los Angeles: September 11th, Wilshire Grand Los Angeles
• San Francisco: September 12th, The Fairmont San Francisco
• Toronto: September 19th, Metro Toronto Convention Centre
• New York: September 25th, Hilton New York

• Paris: October 9th, Palais des Congres
• London: October 23rd, QEII Conference Centre
• Madrid: October 26th, Husa Princesa