MBA Studio’s book, MBA Admissions Strategy: From Profile Building to Essay Writing (McGraw Hill Professional/ Open University Press) is a McGraw-Hill bestseller and has been widely acclaimed by independent media and critics and warmly praised by past MBA admissions applicants. See reviews and comments on,, Business Week,, MidWest Book Review, MBAChannel, and GMAT Club.

See MBA Admissions Strategy on Facebook or Google Books.

The 2nd edition keeps everything readers liked about the first one, but updates all sections, for example “what goes on after you hand in your application,” and specifically adds various new topics, such as sections on social media and a new chapter on MBA interview preparation.

MBA Admissions Strategy (1st Ed.) photographed by a client at Magrudy’s Bookstore, Dubai


Section 1: Admission Fundamentals analyses the behind-the-scenes culture and practices of admissions and how to promote yourself in this context. It discusses the attributes schools look for, and how to negotiate the filters Adcom uses in screening applicants.

Section 2: Profile Development outlines a system to identify the competitive value in your background, how to construct your value profile from this, and turn it into a compelling message.

Section 3: Essay and Interview Management is about how to advance your profile strengths in the essays and interview. It is about how to know what to write, which essay to write it in, and how to make an impact. Similarly for the interview: how to manage the process and get noticed.

Section 4: Writing Technique is about writing better. It provides templates for organizing specific essays, gives solutions for improving expression and avoiding essay pitfalls, and a checklist of do’s and don’ts.

This is what reviewers have said about the new edition:

“MBA Admissions Strategy is a no-nonsense, streamlined book that will be especially helpful to applicants of top 20 business schools. Gordon does a great job of thoroughly covering all topics of the MBA application process … His advice is smart, savvy and written with a hands-on approach to successfully guide an applicant through their application process.”
Leila Pirnia, Founder, MBA Podcaster

“Avi Gordon has achieved what most MBA admissions books strive for. In concise and clear prose he unravels the complexities of getting into a top business school … This second edition covers everything from GMAT preparation to knowing the needs of admissions committees better than they do while constantly asking the candidate to continually evaluate him or herself … An essential new addition to the MB applicant’s bookshelf.”
Ross Geraghty, Managing Editor, Top MBA

“Avi Gordon’s newly revised guide to MBA admissions strategy is like a golden ticket for aspiring MBAs. The guide not only addresses the latest trends in MBA applications, it also provides can’t-miss tips for students seeking admission to the most competitive business programs.”
Karen Schweitzer, the Guide to Business School


Table of contents

PART ONE: Admissions Fundamentals
Marketing to Adcom
Attributes that count
Admissions fundamentals
Investigating schools and managing social media resources
What goes on after you hand in your application

PART TWO: Profile-building tools and techniques
The profiling project
Personal profile analysis
Professional profile analysis
Positioning, messaging, and mapping

PART THREE: Essay and interview management
The MBA essay question archetypes (part 1)
The MBA essay question archetypes (part 2)
The MBA essay question archetypes (part 3)
Essay approaches and content mapping
The interview

PART FOUR: Writing tools and methods
Managing the reader’s experience
Idea discipline, structure, and outlines
Improving expression: word and sentence strategies

Here’s what reviewer Jay Maven of “Deal Maven” said of the first edition (italics original):
“What separates this book from others I’ve read is that it recognizes the application process for what it is: a potential business transaction. Adcom is the customer, and the product, of course, is you. Making a sale requires that you do more than produce a laundry list of the benefits of the product, it requires that you truly understand your customer’s motivations, needs and desires. Knowing this, you can frame your product in a way that makes sense to the customer.

“Frankly, I’ve never seen a resource come close to this one in terms of its analysis of Adcom’s needs and motivations. When I was going through the MBA Admissions process, I heard plenty of things about the importance of communicating leadership ability, quantitative ability, etc. etc. But why? Why do Adcoms need to see these things? What is it about these characteristics that get them so excited? I can honestly say I would’ve made a somewhat different ‘pitch’ in my essays had I read this book beforehand.”
review-mba-admissions-strategy-b y-av-gordon2.aspx [now]

Here’s a review from a Wharton class-of-2010 student:
“The nice people at MBA Admissions Strategy sent me a copy of their book a long time ago, but I haven’t had any time to post a review. In my opinion, this book is really great. I wish that I had it when I was applying. It has some really great insight into the strategies that you should use when creating your applications. It goes into everything from identifying your themes to approaching the most common types of essay questions. Other books are great for tactical advice (what to do when, how to go about it, etc), but this book mirrors my own personal philosophy about how you need to think about each step in order to create the best application for yourself. Highly recommended. In fact, I gave this book to a special someone that is applying this year. Check it out (link below to Amazon where you can see the 5 star rating!)” Source: Tinydancer’s MBA Blog.

The first edition cover


1. Marketing to Adcom Getting elected. Seeing the world through Adcom’s eyes. “People people.” The reward system for admission officers. Business schools compete too.

2. What Satisfies the Admissions Committee?
The key attributes. Summary: A CEO in waiting. It’s your future not your past that counts. The four attribute dimensions. A four-part interlocking profile. Class balance. Highlighting diversity contribution. A two-way fit. Understanding the school’s market positioning. Start with your needs.

3. Strategy Fundamentals
Researching and choosing schools. Dig behind the websites and glossy brochures.
Visiting the campus. How many schools? GMAT strategy. Managing references and referees. Priming referees. Referee fatigue. Interview strategy. Understanding behavioral questioning. International applicants. Foreigners for US schools. Americans for foreign programs.

4. What Goes On After You Hand In Your Application
The committee meeting. Application timing issues. A basic timeline. The role of the essays. Fine-tuning selection. Rewarding strengths outside the classroom. Communication skills. Meeting the essay requirements.


5. The Profiling Project
Profiling: Why do it? Creating an alternative basis for essay responses. Preparing for behavioral questioning . Brainstorming methodology. Shadowing the essay process. Finding and developing stories. Subjective realities and formative events.

6. Personal Profile Analysis
Personal features and attributes. Activities. Accomplishments and achievements. Skills and strengths. Difficulties, failures, and weaknesses. Leadership. Major influences: people. Major influences: culture and environment. Life-changing events and experiences. Diversity and contribution. Values and philosophy. Personal goals.

7. Professional Profile Analysis
Characteristics and qualities. Activities. Accomplishments and achievements. Skills and Strengths. Difficulties and failures. Weaknesses and inexperience. Leadership. Influences. Change and growth experiences. Difference and diversity. Values and philosophy. Professional goals.

8. Positioning, Messaging, and Mapping
Reducing complexity. Selecting and grouping. Extracting themes. Which themes to choose? Theme example. The application message. Applying marketing principles. Message techniques. Mapping your message to the essay questions. Towards the question archetypes.


9. The MBA Question Archetypes Message Mapping. “Why an MBA?” Strengths,success, and achievement. Weaknesses and failure. Leadership. Contribution. Ethics and values. Teamwork. Key influences, mentors and role models. Direct personal inquiry. Creativity and innovation. Community service, self review, and the optional essay. Multiple archetypes in one essay.

10. Mapping Approaches
Balancing the essay set as a whole. Category approach. Theme approach. Plugging the holes. Mapping Essay Set One. Archetype analysis and mapping. Assessing gaps and openings. Revised mapping.


11. Principles of Better Writing
Relevance and importance. Passing the “so what” test. Perils of “the written word”. Deleting the bits that readers skip. Choosing and managing human-interest stories. Show, don’t tell. Specific, detailed and concrete prose. The 13 essay pitfalls to avoid.

12. Idea Discipline: Outline and Structure
Persuasive writing. Classic structures. Outlining. Signposting. Thesis statement.

13. Writing the First Draft
The introduction, body & conclusion. Summary: the “take-home” message
The first draft and essay revisions. Where do I start? The cooling period
Further drafts: revising and re-rewriting. Reusing material for other applications.

14: Improving expression: Word and Sentence Strategies
Techniques of writing clarity and simplicity. Brevity. Everyday language. The active voice. Using more and better verbs. Handling conjunctions and pronouns.


Appendix: Essay Revision Checklist

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