Tag Archives: essay writing

The Little Story of the Business School and the Avocado

In my book MBA Admissions Strategy I offer the following advice: “Proofread to show your hunger” (that is, hunger for MBA admission, a real desire to be selected.)

Typographic or other careless errors in your text immediately clues Adcom in as to how (un)careful you were with your text, and this tells them not only how organized and detail-oriented you are but also how much you actually really care about your application to their particular school.

It also tells them whether you are a closer and finisher who nails things exactly, or a “glancing-blow” kind of guy.

In this sense MBA admissions works just like a resume you send out for a job. If there’s one error in it, eyebrows will be raised. Two errors and you’ve written yourself out of a job.

The longstanding ‘pet peeve’ across all Adcom readers is that the wrong school name often appears in the text. That is, Stanford GSB Adcom gets essays that say: “I would contribute to the peer learning environment at Wharton by …” Ouch.

The spellchecker will help you a bit, but is not foolproof. It will happily let you say your first mentor was your high school principle. It will not replace Booth with Tuck. Nor does it know that Haas is a business school while Hass is an avocado.

The tricky thing is that you, the essay-writing applicant, will battle to proofread your own work. Obvious errors will slip by undetected because your eyes will be focused (rightly) on content and message value delivery.

The MBA Admissions Studio does not offer a proofing service either, for the same reason. Proofreading should be done by someone who is seeing the essays for the first time, and who is tasked specifically with looking for errors, not reading for content or value.


How to Make your MBA Application Stand Out

One of the problems I have as an MBA admissions adviser–friend, coach, confidant, drill sergeant–to applicants trying to crack top-tier schools is explaining that while “good is nice and great is nicer” neither will get you into a top-tier MBA program. Only “good + special” will get you in.

Everyone knows that there are far fewer places than excellent candidates, but not everyone understands the implication of this, which is that the standard “good” profile application is more likely to fail than succeed. I do ding analyses: often there is something clear to point to, but often there is not. I’m left saying “there was no juice,” and I don’t mean this as a cop-out.

What I mean is–putting it another way–the applicant has provided reasons for Adcom not to reject them, covering all bases, saying the right things, but has not given Adcom a compelling reason to say yes.

Easier said than done. What if there is no specialness (distinctiveness) there? “I haven’t done anything that special,” they will say. “I have not won Olympic medals; never hot-air ballooned over the Atlantic; not pulled anyone from a burning car …”

I won’t kid you, it’s great if you’ve done something memorable like this. But there are two types of specialness. Specialness of what you have achieved AND specialness of who you are. Not everyone has the first type in their bag, but everyone can have the second.

Here are examples of the second type:

1. Distinctiveness of insight, self-reflection, and self-understanding. Unfortunately (but fortunately for you, dear reader) it appears these days that it takes a special person to be willing to reflect on their life path, their roles, their identity, their motivations. But this is exactly what Adcom wants of you. That’s why they ask complex, motivational questions. The quality of genuine self-reflection is so unique among 20-something-year-olds (and so highly correlated with real leadership ability) that if you can do it right, you’ll be special just for this.

Note: doing it right means being open and honest, but also circumspect, professional, to-the-point, and focused on the essay question, using practical examples and stories. It does not mean wallowing self-indulgently as if for your local Agony Aunt magazine column.

2. Distinctiveness of communication. Writing and (in the interview) speaking is the basis of your interaction with Adcom. Words are your tools. You do not need to be a fancy creative-writing major to write a wonderful MBA admissions essay, but there are basic tools of storytelling and essay building that make a piece of text stand out. Be aware how much turgid, repetitive prose your Adcom reader has to wade through. Getting your point across in a bright, clear, and organized way will make you stand out. (Much more about the how of this is in my MBA Admissions Strategy book.)

3. Distinctiveness of direction and goals. You can’t change your past. You should present it in the best light, but for better or worse, it is set. Your future is ahead of you. It can be anything–you can make any claim, within reason. It is a “free hit ” in the sense that you are pretty much invited to distinguish yourself from the crowd through the extent of your ambition, and the relevance, interest, and worthiness of your career path.


Do I Have to Stick to the Word Limit in MBA Admissions Essays?

“How strictly do I have to stick to the essay word limit? How much can I go over? Does it matter if I’m under?” is a question I get a lot from clients and people who pop up on email.

To answer this, it’s essential, as always, to think about any process or task or limit in admissions from AdCom’s point of view. Put yourself in their shoes. Why do they ask for it? What are they trying to achieve? How does it help them?

So, what is AdCom trying to do with word limits? First, if there were no limits applicants would ask incessantly: “Please Miss, how long must it be?” Second, some applicants would write the great American novel, which would waste their time and the Committee’s. Third, limits provide a way of getting essays from different applicants to be more directly comparable, being the same length.

But there is play in the system. The purpose of the essays is to get to know the applicant via their writing, and everyone knows that writing is a creative process and certainly nobody expects you to hit the word count on the nail. This is not engineering or accounting. (Believe it or not, some clients fuss the word count until they have exactly the number asked for, taking touching comfort in a detail that will provide them absolutely no refuge.) Anyway, application forms often talk about a word “guide” rather than word “limit.” So you can clearly go a bit over, but by how much?

My advice to clients is not to go more than +5% in any essay. This kind of margin is a natural “rounding error” in finishing up what you have to say and will not hurt you if your reader is a reasonable person, which we assume she is. More than this will start to look like you are taking advantage and/or asking for an indulgence that your competitors are not getting.

However if you write a number of essays that are noticeably short it is fine to have one or two that are commensurately longer, so that the whole comes out more or less right.

Can you go under the limit? Similarly, I advise clients not to go less than -5% on any essay. In one sense, like all professional communicators, I believe strongly in “say what you have to say; say it once, strongly and clearly and then stop talking.” This is the royal road to more powerful communications. Certainly there’s no merit in padding, wafffling, and repeating yourself.

But admissions essays are relatively short pieces of writing, and you — if you merit a place at a top b-school — are a multifaceted, talented individual with an valuable track record, and if you can’t find things to say to take up the word count this in itself flags that you have not been able to (or haven’t bothered to) properly investigate your own motivations or fully argue your merits.