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"Whether it be gaps in your employment history,
significant job-hopping, or a lower-than-you'd like GPA
or GMAT score, many prospective B-schoolers have something in their
applications that they worry doesn't reflect their true
abilities. Is the worry justified? Actually, say
admissions counselors, yes. "If you think the admissions
committee will question something, we probably will,"
says Alison Merzel, co-director of MBA admissions at
Ohio State's Fisher College of Business].
You can try gloss over
the shortcomings, or you can make excuses. Either way,
you won't win any points with B-schools admissions
offices. Fortunately, most schools' applications include
an optional essay with an open-ended question like, "Is
there any further information that you wish to provide
to the Admissions Committee?" that's designed so you can
explain any mitigating factors behind the data. "The
more information that we have about you, the better,"
says Beth Flye, assistant dean and director of
admissions and financial aid at Kellogg.
While some applicants
might think that drawing extra attention to a problem
could be a bad approach, admissions officers say
addressing problems head-on�and demonstrating why you
can succeed in spite of them�is a much better strategy
than trying to hide behind them. "Don't leave a gap in
your application that would leave us wondering. Address
it, and then move on," says Christina Ballenger,
co-director of MBA admissions at Ohio State.
But how you address the
problem can make all the difference. In fact, admissions
directors say MBA candidates sometimes go overboard
trying to compensate for the weaknesses (or perceived
weaknesses) in their applications. Here's what they say
are some of the most common tactics that backfire.
1. Making Excuses Instead of Offering Explanations
When addressing problems
in your application, beware the fine line between
explaining and making excuses. "We want everybody to
take responsibility for their lives," says Rose
Martinelli, associate dean of student recruitment and
admissions at Chicago's Graduate School of Business.
"Excuses drive me nuts."
For instance, in
explaining inconsistencies in your application, use the
old writing teacher's cliche, "Show, don't tell," as
your guide. Daniel Garza, assistant dean at the
University of Texas' McCombs School of Business,
encourages taking a "journalistic approach": sticking to
the facts, rather than editorializing. In other words,
"Don't have a pity party for yourself in your
application," says Ballenger.
"What I look for is
complete honesty," says Brian Lohr, director of
admissions at Notre Dame's Mendoza College of Business.
"There's an ethical component there, too." If you say
you're a "not a good test taker"�and admissions officers
say lots of people do� demonstrate how you've taken
steps to deal with it in the past. ("And you can't tell
me that if you only took the test once," Martinelli
adds.) Low GPA? "Make a case for how it will be
different this time around," says Anne Coyle, director
of admissions at the Yale School of Management. No
quantitative courses on your transcript? Talk about the
statistics class you're taking now to catch up, says
Kellogg's Flye.
And remember, there are
only so many elements of your application you can
explain away. "I'm too busy" is one excuse that often
sends eyes rolling, especially when it's used as a
catch-all to explain low test scores, lack of
extracurricular involvement, and lackluster essays. "We
get applicants from people working Herculean hours who
still manage to turn in top-notch applications," says
Wharton Director of MBA Admissions Thomas Caleel. "If
you're too busy, maybe it's better to wait until the
next round to apply."
2. Writing What You Think
They Want To Hear
"A lot of people
assume�incorrectly�that's we're looking for a love
letter," says Wharton's Caleel. While he says his office
stresses this point "until we're all blue in the face,"
every year applicants still try to second-guess the
admissions committee by writing what they think is the
"correct" answer, losing their own voice in the process.
The tip-off, Flye says,
are essays that sound "almost too crafted," and
interviews that sound "almost scripted." Soojin Koh,
interim director of admissions at the University of
Michigan's Ross School of Business, says she sees
candidates every year who opt for memorization instead
of self-reflection. "They try to regurgitate our
viewbook and Web site, repeating back our own
buzzwords," she says.
Carrie Marcinkevage, MBA
admissions director at Penn State's Smeal College of
Business, says such "obvious schmoozing" is one of her
biggest pet peeves: "If I read one more essay that says,
'If I didn't have to work for a living, I'd do volunteer
work'�when the person has no background in volunteerism,
or 'I would travel because I want to see the many
diverse cultures of the world'�"
3. Getting Too Personal
On the other hand,
telling the admissions committee just what they don't
want to hear can be a risky strategy as well. While
there's no consensus among admissions officers about
what topics are off-limits, a good general rule is that
if it's inappropriate for dinner-party conversation, it
probably doesn't belong in your B-school essay.
Martinelli says the key
question for her is, "Is it relevant?" In general, she
cautions applicants to avoid the victim mentality in
their essays. Bringing up a difficult situation�for
example, a close friend's stint in rehab�could offer
real insight into an applicant's character. Or it could
just reflect poorly on it. "If it doesn't relate, we
would question the judgment," says Caleel.
Laurie Stewart, executive
director of admissions at Carnegie Mellon's Tepper
School of Business, says candidates should also use
caution when they list their personal Web sites or blogs
on their application, because admissions officers will
visit them. If what they find are pictures of you doing
keg stands with your buddies, that might reflect poorly
on your judgment, Stewart says.
Lack of judgment is also
a factor in the admissions interview, when Coyle says
that asking too many personal questions of an
interviewer (for example: "Are you married?") is
inappropriate. While prospectives might feel pressured
to ask questions of the interview like in a normal
conversation, "an interview really is all about the
applicant," Coyle adds.
4. Obvious Resume Padding
Overinflating titles,
responsibilities, or hours put into work or
extracurricular activities can get applicants in
trouble. Admissions officers read so many resumes that
they've got a pretty good handle on, say, what a
first-year analyst does, and what their career
trajectory looks like. "If someone is a relatively
recent college grad, and they're suddenly saying they're
at a managerial level, that's a red flag," says Carmen
Castro-Rivera, director of Master's admissions at
Purdue's Krannert School of Management.
Martinelli says
applicants who say they work 80 hours a week and spend
30 to 50 hours on extracurriculars make admissions
officers wonder, "Is that actually possible?" Ballenger
says she's also suspicious of extracurricular activities
that all have a start date of 2006 for a 2006
application, or of a long list of organization
memberships without any leadership roles. Flye says it
gives her pause when an applicant doesn't mention a
seemingly significant activity or leadership role
elsewhere in their essays or interview.
5. Title-Shopping
Most schools strongly
suggest�if not require�that you get a recommendation
letter from your current supervisor. And all B-schools
prefer that recommendations come from someone who knows
you well in a business�not a personal�context.
What's even worse are
recommendations from people who barely know you at all.
Julie Strong, senior associate director of admissions at
MIT-Sloan, says her office once received a letter from a
country's prime minister that commented primarily on the
prominence of the applicant's family�not about the
applicant's specific abilities.
Caleel says Wharton
"actively discourages" that kind of title-shopping, and
adds that a recommendation from a CEO or a congressman
who can't speak in detail about your work won't impress
the admissions committee. "Choose your recommender based
on how well they know you, not their prestige factor,"
says Harvard's Britt Dewey. "If all they can say is
'John lived next door to me and cut my grass,' or 'He
was my son's best friend in college,' that doesn't help
at all," says Rivera.
6. Playing Alpha-Dog
Coyle admits, "It's a
tricky thing, striking the right balance between being
confident and a good self-promoter without being
arrogant and over the top." But being too intense�or
even worse, condescending or rude�is no way to win
points with the admissions committee (see
BusinessWeek.com, 7/31/06, "When 'Persistent' Becomes
'Pushy'"). "We're a very team-based learning
environment, and we want people who interact well with
others," says Caleel. "We don't want someone who's just
here for themselves."
Rivera says her office
doesn't look favorably on alpha personalities that
intimidate and exclude other people. Much of that comes
through in the interview portion of the application
process, but admissions officers scour essays for clues
to your personality as well. For example, using "I" in
situations where "we" would be more appropriate is one
potential sign that a person overemphasizes personal
rather team wins, says Garza.
But of course, there's no
magic number of "I's" and "we's." And Koh says the
converse is equally problematic. "Overusing 'we' can
raise questions like, 'Well what did you do? Are you
taking credit for your team's success?'"
Garza also says that how
a candidate discusses promotions at work can show a lot
about their motivations�overly stressing financial and
material gains is a sign that someone might care a
little too much about power and wealth. Criticizing or
blaming other people for your failures doesn't typically
go over well, either. Flye's advice: Keep it positive.
"We want confident people who can attack problems and
questions, not attack each other."
So before you sign and seal that application, check to
see if you've committed any of the above transgressions.
Remember, B-schools admit offices have seen lots more
applications than you have, and admissions officers have
a finely-tuned ear for inauthenticity. The bottom line,
B-schools say, is that they want to see the real you�not
the person your application says you would like to be.
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