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MBA Studio's book, by Avi Gordon, published by McGraw Hill Professional, is a complete guide to a winning application:

Part 1, Competitive Strategy analyses the behind-the-scenes culture and practices of admissions and how to promote yourself in this context. It discusses the attributes schools look for, and how to negotiate the filters Adcom uses in screening applicants.

Part 2,
Profile Development outlines a system to identify the competitive value in your background, how to construct your value profile from this, and turn it into a compelling message.

Part 3, Essay Management
is about essay questions and how to fit your profile to them: how to know what to write, which essay to write it in, and how to write it well.

Part 4,  Writing Technique
is about writing better. It provides templates for organizing specific essays, gives solutions for improving expression and avoiding essay pitfalls, and a checklist of do's and don'ts.

For more, see Contents Summary.

Copies may be purchased through most local bookstores or Amazon.com or McGraw Hill, or Open U.P., or Business Week Online.


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McGraw Hill Professional (US)

MORE REVIEWS
*Amazon.com*
*About.com*

*Gmat Club*
*Amazon.co.uk*

*Midwest Book Review*

 ï¿½ The MBA Admissions Studio, 2008

 

REVIEWER COMMENTS

Deal Maven: "What separates this book from others I've read is that it recognizes the application process for what it is: a potential business transaction. Adcom is the customer, and the product, of course, is you. Making a sale requires that you do more than produce a laundry list of the benefits of the product, it requires that you truly understand your customer's motivations, needs and desires. Knowing this, you can frame your product in a way that makes sense to the customer.
"Frankly, I've never seen a resource come close to this one in terms of its analysis of Adcom's needs and motivations. When I was going through the MBA Admissions process, I heard plenty of things about the importance of communicating leadership ability, quantitative ability, etc. etc. But why? Why do Adcoms need to see these things? What is it about these characteristics that get them so excited? I can honestly say I would've made a somewhat different "pitch" in my essays had I read this book beforehand."


For the full review, see: http://www.dealmaven.com/