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MBA Studio's book, by Avi Gordon, published by
McGraw Hill Professional, is a complete guide to
a winning application:
Part 1, Competitive Strategy analyses the behind-the-scenes
culture and practices of admissions and how to
promote yourself in this context. It discusses
the attributes schools look for, and how to
negotiate the filters Adcom uses in screening
applicants.
Part 2,
Profile Development outlines a system to identify the
competitive value in your background, how to
construct your value profile from this, and turn
it into a compelling message.
Part 3, Essay Management is about essay questions and how
to fit your profile to them: how to know what to
write, which essay to write it in, and how to
write it well.
Part 4, Writing Techniqueis about writing better. It
provides templates for organizing specific
essays, gives solutions for improving expression
and avoiding essay pitfalls, and a checklist of
do's and don'ts.
For more,
see Contents Summary.
Copies may be purchased through most local
bookstores or Amazon.com or McGraw Hill, or
Open
U.P., or Business Week Online. |
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McGraw Hill Professional (US)
MORE REVIEWS
*Amazon.com*
*About.com*
*Gmat Club*
*Amazon.co.uk*
*Midwest Book Review*
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� The MBA Admissions
Studio, 2008 | |
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REVIEWER
COMMENTS |
Deal Maven:
"What
separates this book from others I've read is
that it recognizes the application process for
what it is: a potential business transaction.
Adcom is the customer, and the product, of
course, is you. Making a sale requires that you
do more than produce a laundry list of the
benefits of the product, it requires that you
truly understand your customer's motivations,
needs and desires. Knowing this, you can frame
your product in a way that makes sense to the
customer.
"Frankly, I've never seen a resource come close
to this one in terms of its analysis of Adcom's
needs and motivations. When I was going through
the MBA Admissions process, I heard plenty of
things about the importance of communicating
leadership ability, quantitative ability, etc.
etc. But why? Why do Adcoms need to see these
things? What is it about these characteristics
that get them so excited? I can honestly say I
would've made a somewhat different "pitch" in my
essays had I read this book beforehand."
For the full
review, see:
http://www.dealmaven.com/ |
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