Category Archives: MBA Adcom

The Myth of the Super-700s GMAT

For many MBA applicants, now is GMAT or GRE test-taking season. Below is a piece I wrote years ago on Business Week b-school site, but the issue does not go away. So I hope it gives a new cohort of MBA applicants a strategic reality check in terms of how a GMAT or GRE score helps and hurts in MBA admissions, and therefore what score is needed:

I had a MBA admissions client recently who I’ll call Tim, and when Tim and I got talking about his admissions profile he told me he’d scored 720 on the GMAT, and then retaken the test (and scored the same again). I nearly dropped the phone. “Why would anyone ever want to retake a 720 GMAT?” I gasped.

The truth is, I know why. Candidates think the higher they score, the better their chances of admission. It seems obvious. But is it right?

Of course the test score is crucial. It tells Adcom about an applicant’s intellectual and cognitive skills, and is particularly useful in allowing easy comparison across institutions and undergraduate majors, and to some extent across cultures. Furthermore, every 10-point gain does add to candidates’ admissions prospects, and a move of 30 or so fundamentally changes which b-schools they can legitimately hope to get into. All true.

But this is true only up to a certain level, about the 700-740 range. After this, a higher score has steeply diminishing returns and can even harm one’s chances.

Why? Two reasons. First, although the MBA is a post-graduate university degree, it is primarily professional education. Its fundamental task is to prepare and place people in business management positions, not academic positions. Managers need to be smart but, as everyone knows, the cleverest people don’t necessarily make the best managers, nor best entrepreneurs, or bankers, or consultants. Jack Welch, Herb Kelleher, Jeff Bezos, Elon Musk, etc., are smart enough. But they are not Einsteins.

MBA programs are not looking for brainiacs.

Therefore, an ultra-high GMAT can be harmful. Scoring in the super bracket (750+) means that you are, by definition, in the 99th percentile. People who score like that are often better pure scientists or philosophers, than managers. It’s a stereotype, and perhaps a poor one, but the absent-minded professor is commonly associated with being a poor people-person and a poor manager. If you get a very high score, Adcom will be absolutely sure to thoroughly check and almost disbelieve that you are also a leader and team player and can manage adversity and do all the practical things you need to get done in a business day.

Maybe you can and do. But an extra burden of proof falls on you in this regard if you are in the GMAT stratosphere.

The second, related, problem is it takes a mix of talents to get admitted to a competitive school. The operative term here is “mix.” Academic ability is just one of many items considered, along with career potential, leadership potential, team player profile, work experience, volunteer experience, profile diversity, and so on. Academic ability is definitely a requirement, but so are many other attributes. This reflects the multifaceted demands of a real business career.

People who obsess with improving an already 700+ GMAT are, almost certainly, taking time and effort away from improving the rest of their admissions profile.

This is how it works: a threshold is reached (depending on GPA results and other  variables) at around the 700 level, where Adcom can safely put a check mark next to your academic ability, and move on to see what else you offer. If you are too far below the school’s average GMAT, yes, nothing else you are, do, or say will count.

But once you hit the threshold, it’s pointless to keep knocking in that nail. A higher GMAT won’t check any other box than “cognitively capable” and chances are it’s already checked at 700. A super-score is not going to help you if your recommendations are so-so, your essays are undeveloped, and you stumble in your interview. Adcom greatly prefers balanced excellent to unbalanced stratospheric.

This also explains why there is more flexibility in GMAT-score accepted than most candidates realize. If the rest of your application is good, and your undergraduate transcript is soild, you may get in despite being 40 or 50 points below the school’s published GMAT average (providing not too lopsidedly in Math or Verbal.)

Obviously, the published average means that half of accepted applicant’s scores are below that mark.

Bottom line: It makes sense to be concerned with the GMAT until it is broadly within the guidelines of your target program. Then forget about it and focus on the rest of your application.

How to Work the Room at an MBA Fair

MBA fairs are events where many business schools are present in one place, each at a school-branded booth, ready to provide information to prospective applicants.

During Corona times, these have been held virtually. But it looks like, pending anything unforeseen, we are back to live events.

So, how should you, the applicant, navigate these events? Here’s a 10-point guide:

1. Know why you are there. You are there to find out information about schools that is *not* on their Website. Ask questions that will fill out your knowledge of the institution and the program, so that you can make good decisions where to apply. Also, if you find out what’s not obviously said elsewhere, that may give you and edge in your MBA admissions essays or short answers.

2. Know why they are there. The schools pay large sums to attend, and their goal is to promote their school brand and get the best set of applicants. They also want to provide enough information about dates and timelines so good potential candidates get themselves together on time (including getting visas, etc.)

3. Be realistic about how many potential applicants any school rep will see in a day. That is, hundreds. That means she very likely will not remember you when you apply. But you may still reference a conversation you had at the booth, in your application.

4. Keep a savvy distinction in your head between a school rep and the admissions committee. It’s possible but distinctly unlikely that anyone from Adcom is at the booth. You are meeting the reps.

5. Knowing your’e not talking to Adcom, and that the rep won’t particularly remember you, you can relax. This is not the time or place to sell yourself. Ask questions. Find out as much as you can. That’s what you’re there for, and all that matters. If you are simply yourself it’s not going to harm your chances in any way. For the same reason, there’s no need to dress up for an MBA Fair. Dress normally. (Wear comfortable shoes!)

6. Knowing the school rep you’re talking to doesn’t make any admissions decisions –not even the first cut– also means there’s no point in monopolizing their time. Find out what you need and move on. Play nice for others who may be waiting.

7. Depending on your style, it’s worth having a planned route. You will have a good idea of the schools you want to talk to, and with a floor plan you can cover your ground in the most efficient way. But don’t shut out serendipity. Part of the benefit of an MBA admissions fair is discovery of the school you never thought of.

8. Quality of engagement is more important than quantity. Having had a handful of significant chats with school reps is more valuable than saying picking up the marketing material from 30 booths.

9. Go early. You want to catch the reps when they are fresh and when they have relatively more time for you.

10. Keep it professional. You’ll share some of your back-story and motivation in a decent conversation with a school rep, but you should remain at a business-like level. Your time at the booth can’t get you admitted, but it can dent your chances.