Category Archives: Ethics & Community

How to dent the universe (or how to apply for an MBA like Steve Jobs would)

In dealing with MBA admissions clients, I’m always looking for ways to push them beyond the ordinary, both in terms of how they frame their life to date and what they plan to do in the future. I also counsel applicants to ‘think like a CEO-in-waiting,’ that is, ask: what would a senior executive do here? What would she say? How would he apply?

The poster child for the pathbreaking senior executive is business legend Steve Jobs, Apple CEO. I recently came across a site called MBA Naukri that has collected Job-isms, some of which I have reproduced here as guidance in ‘reaching for more’ in an MBA application.

1. There is no shortcut to excellence. “Use your talents, abilities, and skills in the best way possible and get ahead of others by giving that little extra. Live by a higher standard and pay attention to the details that really do make the difference. Excellence is not difficult – simply decide right now to give it your best shot – and you will be amazed with what life gives you back.”

2. The only way to do great work is to love what you do. “If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. I’ve got it down to four words: ‘Do what you love.’ Seek out an occupation that gives you a sense of meaning, direction and satisfaction in life. Having a sense of purpose and striving towards goals gives life meaning, direction and satisfaction. It not only contributes to health and longevity, but also makes you feel better in difficult times.”

3. Create something to give back. “You know, we don’t grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved… I mean, we’re constantly taking things. It’s a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge.”

4. Fail and rebound. “I’m the only person I know that’s lost a quarter of a billion dollars in one year… It’s very character-building.Don’t equate making mistakes with being a mistake. There is no such thing as a successful person who has not failed or made mistakes, there are successful people who made mistakes and changed their lives or performance in response to them, and so got it right the next time. They viewed mistakes as warnings rather than signs of hopeless inadequacy. Never making a mistake means never living life to the full.”

5. Dent the universe. “We’re here to put a dent in the universe. Otherwise why else even be here? Did you know that you have big things to accomplish in life? … Don’t be trapped by dogma, which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

Granted, it’s much easier to say stuff like this if you’re a billionaire celebrity not a cubicle slave. But you can see that if Jobs himself were applying for an MBA he would not be saying something nebulous like: ‘upon graduation I plan to go into management consulting and then transition to be a manager in the IT sector.’ He’d tell you exactly how he was going to dent the universe, why that was a worthwhile and necessary thing to do, and why it was his deepest inner purpose to do it.

Listening to HBS Adcom, and other MBA Admissions Committees too

It’s important to listen, to really, really pay attention when Adcom talks, because they do tell applicants everything they need to know.

Below are extracts from an interview with Deirdre Leopold (57) executive director of MBA admissions and financial aid at Harvard Business School, recently published in the Boston Globe. It’s low on the usual general exhortations, and high on real guideposts for meeting their expectations and beating out other applicants.

Note the key points (broadly true of the other top programs too):

1. Guiding selection principle is ‘leaders who will make a difference in the world.’ Now this could be a platitude, but it’s not. They really mean it. It can be any difference, but it must be some difference. If you’re just going to be another banker or another consultant or another PE portfolio manager, or even just another venture capitalist or entrepreneur, that’s not making a difference in the world. You can be any of these things, or something else, but how will you leave a different world behind you?

2. Qualities – Curiosity, initiative, sense of purpose, energy, self-awareness, a real sense of others, an ability to engage in a community, a moral compass, ‘givers’ rather than ‘takers,’ not bystanders but active participants. This is not a full list, but it’s a great starting point for an application platform.

3. Transformational experience of the (HBS) MBA, and who appears receptive to it. As Leopold says: ‘Do you want to possibly have your plan completely turned around, find out things that you didn’t even know were possibilities for you?’ (This is why the HBS goals essay is optional, because they want to significantly expand your horizons!) If you are not ready for transformation they don’t want you.

4. The case method, and knowing what it actually, specifically offers. As Leopold explains: ‘Leaders operate in gray areas… (the case method is) developing the judgment to know which tool to use when, to be comfortable in uncertainty, to be able to make decisions day in and day out with imperfect information, not enough information, never enough time.’

5. Endorsement for MBA admissions consulting, recognizing that (a) executives and all of us use consultants widely in and throughout our lives and careers — it’s part of being fully actualized and competitive in our society; and (b) many candidates are unfamiliar with b-school culture, therefore disadvantaged when applying, and they can legitimately overcome this. (And she says: ‘there is no such thing as a reputable consultant who will write business school applications,’ which of course MBA Studio and other reputable advisors do not do.)

Here is the extracted interview text:

What does HBS look for in its candidates?

Our mission is to educate leaders who will make a difference in the world. So we’re driving back to that guiding principle. We’re looking to compose a class of talented leaders who come from many different backgrounds but share some common qualities. And those qualities might include curiosity, initiative, sense of purpose, energy, self-awareness, a real sense of others, and an ability to engage in a community, and a moral compass that points true north.

What kind of candidates do you actively avoid?

Think of the qualities I described, and think of their opposite. We want people who can come here and believe that they are as invested in their classmates’ learning as they are in their own. We’re looking for people who, over the whole course of their lives, have been givers versus takers, who are not bystanders but active participants.

Some applicants hire admissions consultants to try to game the system. Can you detect an application that’s written by an admissions consultant?

The written application is only one part of our process. We start with a written application, but we interview every applicant who is ultimately admitted. So we are not reliant only on a written application. I think we’re in a culture now where consultants are hired to do a lot of different things. We understand that some people – particularly those who do not work with people who have gone to business school, who do not have expertise in this admission process – we understand that seeking out advice is natural. But there is no such thing as a reputable consultant who will write business school applications.

If a young executive is already on the corporate fast track, do you recommend that he or she come to Harvard Business School?

If they’re thinking about Harvard Business School, which is truly a transformational experience, I’d ask that person: Do you want to be open to that change? Do you want to find out different ways of doing things? Do you want to possibly have your plan completely turned around, find out things that you didn’t even know were possibilities for you?

What do students learn at Harvard Business School that they can’t learn at a Wharton or a Stanford?

I’m only speaking from a point of expertise about Harvard. It’s where I went to school, so I’m speaking as an alum and also as an admissions director. The case method, which is our pedagogy, is truly distinctive. We’re educating leaders to be effective. Leaders operate in gray areas. It’s not about the specific analytical tools you have in some imaginary toolbox. It’s developing the judgment to know which tool to use when, to be comfortable in uncertainty, to be able to make decisions day in and day out with imperfect information, not enough information, never enough time, and to be able to take a stand and to be able to communicate it to others and to bring people along with you.