The MBA Admissions Studio

I’m often, … no correction, always telling MBA applicants to extract the full MBA admissions value from what they have in their bio, and what they have done. Doing this is the only way to present as more valuable than the next applicant to the business school in question; that is, the only way to get admitted in a competitive system.

Easier said than done of course. So the question comes back: How do I do that? And this is a fair-enough question.

How to do it, as I’ve written at greater length in my book, has to do with (a) understand the full dimensions of MBA admissions value associated with what you have done and/or achieved; (b) understanding what is valuable to Adcoms, which is to say what is valuable in the b-school environment and in MBA careers, and (c) being able to connect “a” to “b” in a clear and compelling way.

That’s the theory. Here’s an example. (Note: nothing works in MBA admissions communications as well as an example.)

Let’s say you have been involved in JKA karate for much of your early life, achieved your “black belt” at the age of 18, were reasonably successful in competitions during high school and college, but now just keep your hand in at the dojo as a part-time instructor. Is it valuable or not?

Of course it’s valuable. Karate is a recognized development activity. It takes youth through a structured and disciplined and group-oriented series of challenges. Also, no question that having spent this much of your life on the activity, it has to get some airtime in your application.

More pertinently, which parts are valuable? What do you say? Is it valuable to say you can fight people and easily knock them down. Of course not. That’s a red flag. Is it valuable to say you can defend yourself in any situation? That’s not going to hurt your application, but it won’t help. Adcom doesn’t rate people on whether they can physically defend themselves — it’s not something that counts at business school or with the careers office or recruiters or in the business world for MBA graduates.

The value is in the discipline you learned, in the experience of setbacks and perseverance; in participating well with competitors and competition; in learning to manage adversity; in being part of a structured environment, and in learning to structure and manage your time (e.g. going to the dojo 5x a week on top of everything else.)

There may also be value to be had in the psychic development karate offers: exposure to alternative (oriental) philosophy, mindfulness, inner peace and self-reliance, and so on. If you are now a coach or trainer or mentor of the next generation, there is obvious admissions value in that.

There may be more. The point is, there is lots to say that points to a valid admissions “value claim” for you as a person and professional going forward. Once unearthed, you choose which parts to emphasize, and you move onto the next value activity, approaching it in the same way.

Tags: admissions red flags, b-school, b-school recruiting, Leadership, MBA Adcom, MBA career, success record, time management

I spent a few minutes today catching up with the Stanford GSB Dean’s “State of the School, Fall 2010″ message, which anticipates the GSB’s move into the new Knight Management Center in Spring 2011.

What caught my attention, from an MBA admissions perspective, is the inscription on the new cornerstone of the new center. How is that for clarity in what Stanford GSB is looking for? Dreaming up — and presumably then building — new things is, literally, the cornerstone of the institution.

So if you are applying to Stanford GSB, you need to have some idea of what (ambitious) business or organization or innovation you may dream up, why it’s important to the world, why you are the person to do it, why SGSB can expect you to succeed, and a sense of how they can help you.

Is this saying, “think small?” Is this saying, “comfortable career track?” “Sure, we want to educate you so you can be a trader in an I-bank, or telecoms strategy consultant…?” I think not. They are not demanding mainline entrepreneurship exactly, but they are demanding those ready, willing, and able to build big new things in the world.

It’s also worth spending the 4 minutes it takes to watch Dean Saloner’s presentation, below, because he integrates key elements in the business school education framework, from perspective to foundations to critical-analytical thinking to innovation to personal leadership in a very joined-up way. As an applicant, it’s worth pausing to think how this simple pattern can be used to structure stories and events in your own life that you are trying to tell Adcom about.

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Tags: b-school, innovation, Knight Management Center, Leadership, MBA Adcom, MBA Dean, Stanford GSB

In the headline above I’m paraphrasing Winston Churchill, who is alleged to have said: “If you’re not a communist at 20, you’re a rogue; if you’re a communist at 50 you’re a fool.” In fact the quote in one form or another goes all the way back to Francois Guisot (1787-1874) who said during the French Revolution: “Not to be a republican at 20 is proof of want of heart; to be one at 30 is proof of want of head.” (Republican meant something altogether different from the GOP, of course.)

This quote, in its various iterations is saying: Society expects its young men and women to have ideals and seek to change the world. It expects the fire and passion of youthful optimism and its critique of the status quo, even if it is rash or naive. If the youth do not have that, what do they have? (Whatever they have, it’s worse than naivete.)

When you are in middle-age, then okay, it is expected that you accept certain compromises and adopt a measured cynicism.

Why is the quote important for MBA admissions? Simply, if you are applying for a full-time MBA program you are likely to be somewhere between 23-30; that is still in the age bracket where you should have fire in your belly to change and improve the world. If not, that means you just want to advance yourself and make boatloads of money, and while Adcom likes those driven to succeed, the whiff of narrow self-oriented goals is a golden highway to being dinged.

What does it mean to change and improve the world? See my previous post on this. It does not mean hugging trees in Roanoke or digging wells in Sudan or other “bleeding-heart” welfare-service missions, which, frankly, are a low credibility angle for MBA applicants.

It does mean using your new business and management skills for broader societal benefit, in addition to your own benefit.

Wider benefit that you create can come in developing a new product or service or business model that challenges and improves an industry. To take some famous examples: Herb Kelleher created a no-frills airline (Southwest) that brought air travel to the masses; Ted Turner (CNN) made global news sexy; Mark Zuckerberg (Facebook) developed a platform that brings social communities together in an unprecedented way; Niklas Zennström & Janus Friis (Skype) brought free voip calls to the world — and in the process decimated exploitative national telecoms parastatals.

These were not do-gooders. But they were industry “revolutionaries.” They didn’t look at their sector and say “I just want to be a senior manager and go up the corporate ladder.” Whether as startup entrepreneurs or sitting corporate executives, they were ready to challenge industry status quo’s to build something more ideal. That’s the kind of 20-something idealist you need to be for MBA admissions.
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Tags: admissions red flags, ambition, career plan, idealism, Leadership, MBA goals essay, values

The soul-searching at Harvard Business School over business ethics and the relationship between business and society has been widely documented. From Anderson to Enron to Lehman Bros., risktaking, dodgy, and sometimes outright criminal companies have been loaded with HBS alumni (as well as many from other schools as well, let’s not forget.) But somehow, of all business schools, perhaps because of its self-proclaimed “leadership and influence” focus, Harvard sees itself as needing to lead a new era in business-society relations.

With this as background, a recent Economist piece views the appointment on July 1st of new dean Nitin Nohria as part of a general HBS ethics-focused shake-up.

“Mr Nohria is the first HBS dean who was not born in North America. He is also the first who has come to the job having said that business faces a ‘crisis of legitimacy’ and that business education is at an ‘inflection point’…

“Mr Nohria’s first task is to try to restore faith in business in general and in business schools in particular. This means improving two things, he reckons: “competence” and “character”. He wants the faculty to focus more on the risks of clever financial techniques; they will have plenty of case studies to choose from. He also wants HBS to renew its commitment to shaping its students’ characters as well as their intellects. He has long argued that business people should regard themselves as members of a profession. He supports a movement by students to adopt a business equivalent of the Hippocratic oath… (For more on the MBA Oath see here.)

“Mr Nohria’s other great passion is for super-charging innovation at HBS. This will involve making the school even more globally connected than it already is: one of Mr Nohria’s first acts as dean was to embark on a whistle-stop tour of the world’s business hot-spots. More ambitiously, he wants to rethink the school’s hallowed teaching methods. Since the 1920s, HBS students have pored over case studies of business decisions. The new dean wants them to take part in live case studies—to take themselves to the Midwest or Mumbai and spend time working for real companies. This answers one of the most persistent criticisms of business education: that it is too abstract. Mr Nohria wants his students to get their boots dirty.”

So there is clearly a manifesto from the top of HBS to (1) address character issues and define competence more broadly, that is, to exclude absurd risk-taking; (2) to increase the school’s active global connections, including in emerging markets, in the spirit of innovation, and; (3) to extend the case-method to include “do-it-don’t-just-think-about-it” immersion.

Nobody is suggesting that the Dean makes admissions decisions directly. But HBS Adcom as a whole can hardly be immune to the strong winds of this new directive either. Therefore, applicants who (while staying true to themselves!) show evidence of good character, a measured risk-taking profile, global-innovative intent, and readiness to go beyond the ivory tower during their studies and afterwards, will be doing themselves a favor.

Tags: ethics, Ethics & Community, goals, Harvard, innovation, Leadership, MBA Admissions, risk, top-10 MBA

The Economist recently ran an obituary of Swatch magnate Nicolas Hayek, and this offers me a concrete example to explain why management consulting is a weak long-term goal for MBA admissions.

(Yes, I’m always pushing clients to give clear examples or anecdotes to back up their MBA admissions claims. So this is me “practicing what I preach.”)

In 1982 Hayek was brought in as a management consultant by a group of banks to advise them on the sale of Switzerland’s last big watchmaking conglomerate which they had bailed out a few years earlier. But, rather than merely consult on sale-exit strategies, Hayek created and led a group of industrialists who bought the conglomerate from the bankers, and built it into the world’s largest watch company, with almost a quarter of the global market, with Swatch as the lead brand.

As the Economist says: “Mr Hayek’s strategy of making cheap watches more cheaply and expensive watches more desirable helped lift the rest of the Swiss watch industry, which is once again leading the world. Last year Swiss firms exported nearly 23m timepieces worth more than $12 billion, a figure that would undoubtedly have been far, far smaller had Mr Hayek stayed in management consulting.”

The point is: Hayek had two careers ahead of him in 1982. He could have stayed a management consultant, advising on deals, for a fairly prestigious, reasonably well-paid life. Or he could do what he did: turn the ailing consortium around through industry-innovative operations, cost restructuring, and marketing management, to totally renew the Swiss watch industry. He was a leader, innovator, decision-maker, and business-builder at the ultimate level.

If Hayek was to have presented his career options to Harvard or INSEAD or LBS, etc., which of the two routes do you think the b-school Adoms would have favored more?

Don’t get me wrong. It’s fine to say you want to spend some time in MC in the short term, taking advantage of the rapid exposure to different industries and skills. But at the end of the day, management consultants are advisors, not doers. They are always the bridesmaid, never the bride. If Hayes had stayed a management consultant his value to everyone (including his MBA alma mater) would have been a fraction of what it became, and his obituary would never have been splashed across the world’s financial media.

When the admissions committee of a top MBA program is looking at you, they want to think that you may possibly one day be somebody like Hayes (in your own industry and in your own way.) If your career goal is consulting itself, you are telling them there is no chance of that.

Tags: ambition, banking, career plan, Harvard, innovation, INSEAD, LBS, Leadership, management consulting

I wrote this GMAT article last year on the Business Week b-school forum. It’s probably still up there somewhere, along with a firestorm of comments — gratifyingly mostly ‘agrees.’ (Speaking of gratifying, readers are still popping up on Amazon.com to say nice things about ‘MBA Admissions Strategy‘. I don’t know who you are, but thank you!)

Anyway, it’s been a year, and nothing has changed. I get the should-I-retake GMAT question from clients and prospective clients with healthy scores, so here is the article reposted:

I had a MBA admissions client recently who I’ll call Tim, and when Tim and I got talking about his admissions profile he told me he’d scored 720 on the GMAT, and then retaken the test (and scored the same again). I nearly dropped the phone. “Why would anyone ever want to retake a 720 GMAT?” I gasped.

The truth is, I know why. Candidates think the higher they score, the better their chances of admission. It seems obvious but is it right?

Yes, of course the GMAT is crucial. It tells Adcom about an applicant’s intellectual and cognitive skills, and is particularly useful in allowing easy comparison across institutions and undergraduate majors, and to some extent across cultures. Furthermore, every 10-point gain adds to candidates’ admissions prospects, and a move of 30 or so fundamentally changes which b-schools they can legitimately hope to get into. All true.

But this is true only up to a certain level, about the 700-750 range. A higher score has diminishing returns and can even - believe it or not - harm one’s chances.

Why? As I told Tim, there are two reasons. First, although the MBA is a post-graduate university degree, it is primarily professional education. Its fundamental task is to prepare and place people in business management positions, not academic positions. Managers need to be smart but, as everyone knows, the cleverest people don’t necessarily make the best managers, nor best entrepreneurs, or bankers, or consultants. Jack Welch, Herb Kelleher, George Soros, Ted Turner, etc., are smart enough. But they are not Einsteins. MBA Adcoms are not looking for brainiacs.

This explains why an ultra-high GMAT can be harmful. Scoring in the super bracket (750+) means that you are, by definition, in the 99th percentile. People who score like that are often better pure scientists or philosophers, than managers. It’s a stereotype, and perhaps a poor one, but the absent-minded professor is commonly associated with being a poor people-person and a poor manager. If you get a very high score, Adcom will be absolutely sure to thoroughly check and almost disbelieve that you are also a leader and team player and can manage adversity and do all the practical things you need to get done in a business day.

Maybe you can and do. But an extra burden of proof falls on you in this regard if you are in the GMAT super-bracket.

The second, related, problem is it takes a mix of talents to get admitted to a competitive school. The operative term here is “mix”. Academic ability is just one of many items considered, along with career potential, leadership potential, team player profile, work experience, volunteer experience, profile diversity, and so on. Academic ability is definitely a requirement, but so are many other attributes. This reflects the multifaceted demands of a real business career.

People who obsess with improving an already 700+ GMAT are, almost certainly, taking time and effort away from improving the rest of their admissions profile.

This is how it works: a threshold is reached at around (depending on GPA results and other variables) the 700 level, where Adcom can safely put a check mark next to your academic ability, and move on to see what else you offer. If you are too far below the school’s average GMAT, yes, nothing else you are, do, or say will count. But once you hit the threshold, it’s pointless to keep knocking in that nail. A higher GMAT won’t check any other box than “cognitively capable” and chances are it’s already checked at 700. A super-score is not going to help you if your recommendations are so-so, your essays are undeveloped, and you stumble in your interview. Adcom greatly prefers “balanced good” to “unbalanced excellent.”

This also explains why there is more malleability in the GMAT rating than most candidates realize. If the rest of your application is good, and your undergraduate record is in the right range, you can be up to 40 or 50 points below the school’s published GMAT average (providing not too lopsidedly in Math or Verbal.)

Obviously, the published average means that half of accepted applicant’s scores are below that mark.

Bottom line: It makes sense to be very concerned with the GMAT until it is within the guidelines of your target program. Then forget about it and spend time on other aspects of your application.

Tags: GMAT, GPA, Leadership, MBA Admissions, post-graduate, volunteering, work experience

I’m only speaking from a point of expertise about Harvard. It’s where I went to school, so I’m speaking as an alum and also as an admissions director. The case method, which is our pedagogy, is truly distinctive. We’re educating leaders to be effective. Leaders operate in gray areas. It’s not about the specific analytical tools you have in some imaginary toolbox. It’s developing the judgment to know which tool to use when, to be comfortable in uncertainty, to be able to make decisions day in and day out with imperfect information, not enough information, never enough time, and to be able to take a stand and to be able to communicate it to others and to bring people along with you.

Tags: case method, Harvard, Leadership, MBA Admissions Consulting

“Blink,” by New Yorker writer and celebrity author Malcolm Gladwell (Little, Brown & Co, 2005), is a book about first impressions, the first few seconds during which we appraise information and make instant judgments. Gladwell says these conclusions oftentimes produce better, more accurate, conclusions than those made by way of exhaustive analysis. One example he gives is of an art dealer who looked at an antique sculpture and just “knew” it was a forgery-and was right-well ahead of the subsequent analysis to prove this, which would take months or years. When people talk about “love at first sight” or “you never get a second chance to make a first impression,” they are talking about the Blink factor.

Michael LeGault came out with a rebuttal - “Think!: Why Crucial Decisions Can’t Be Made in the Blink of an Eye,” and the jury is certainly still out on whether “Blinking” provides a better basis for decision-making than formal analysis. But the point is it certainly provides, in every situation, an ever-present alternative basis for decision-making (whether the decision-maker is aware of it or not).

The implication for MBA admissions is that, while b-school Adcoms everywhere would assert that they rigorously analyze the strengths and weaknesses of each candidate-and they certainly do-there is also considerable “Blink” involved in how they choose one over the other. Note that Adcom essay readers and committee members are not seeking to make an impressionistic judgment. In fact the opposite is true. But they will be picking up impressions at every turn. After all, they have to make a big decision, fairly quickly, about a complex situation (you and your future prospects) and they don’t actually have that much formal stuff to go on.

So, the Blink factor counts for a lot in MBA admissions, and before Adcom even gets to fully considering an applicant’s grades and scores, performance metrics, and work history, they will have formed an impression from the first things they see. It’s hard to know what they will see first of course, but very often it will be the file data and/or resume. An impression or “instinct” will form almost immediately and build through the course of considering your application, as they continue to absorb first impressions about each part of it-the essays, particularly their erudition and tone; the tone and warmth of recommendations and interview report, and so on. (The interview itself is of course another “Blink” decision situation.)

Note that this is all the fuzzy stuff of “tone” and “impression” that often cannot exactly be backed up with data. But it is crucial, and this is the way the admissions committee will get its working impression of your personality, motivation, determination, charisma, team orientation, and overall prospects, all of which will precede and then run in parallel with their more formal analysis.

Managing the Blink:

The best way to deal with Blink is to realize it is there, and always will be, and provide ways for admissions officers to use this mode in judging you. Expecting snap judgments about your motivation, take care that everything you submit is carefully checked and complete. Expecting snap judgments about your pre-MBA work experience, take care to get the highlights high up in the essay. Expecting snap judgments about your professionalism, take care that any correspondence you enter into (by phone or email) is scrupulously professional, and so on. In general you should play to the impression mode first, and follow this with data and detail that corroborates the impression.

Tags: Blink, communications, first impressions, Leadership, mba interview, motivation, professionalism, prospects, resume, writing

Many b-school ask for a resume as part of the applicant’s package. Fair enough. It is professional school and they want to see your professional record. But, in fact, MBA admissions resumes do make subtly different demands and it’s crucial to know what these are (see below).

However, of course much is also identical in a normal resume and an MBA admissions resume, so you should start by getting your resume as good as it can be as per conventional requirements. There are thousands of guides to this, many free on the Web. I won’t dwell on the principles at length here, but be certain to take note of at least these basic points.

A resume should:

• Be in reverse chronological order, education last
• Contain tight clauses rather than full sentences, and not use the first person singular
• Start items with verbs: “Managed at team of…”; “Assigned priority to …”; and so on
• Contain evidence, particularly quantitative amounts of budget managed or people supervised, etc.
• Not contain obvious age, gender, race or other similar bio-data. (More latitude allowed in Europe)
• Be easy on the eye (text at readable point size; layout not too dense)
• Be absolutely, completely error-free

Those are the basics. And this is first base for Adcom too. They want to see you can do this common business communications task effectively.

Once you have that, then it’s time to adapt it to the needs of MBA admissions particularly. Good resume builders will always advise you to show as much experience relevant to the job you are applying for as you can. This it true of an MBA admissions resume too, only doubly so, because doing an MBA heavily implies that you will be transitioning to or accelerating quickly along a management path. It applies a leap in career.

The mistake that most of my clients make on their first draft is to proudly present their past experiences and achievements, which are very often technical or specific to the field they are leaving. Success is always good, but MBA Adcoms don’t really care whether you cracked a complex software conundrum or isolated a biological compound or develped prefabricated housing units. What they care about is whether you will make a good manager or leader, that is, the management portion that was there (or is implied potential) in what you did.

So that is where you should focus: the management, leadership, organizational (teamwork) or innovation implications of your past experience. Don’t say: “Developed molecular compound BN6R in 3 months using ‘BitPro’ software analytics.” Say: “Was part of team that developed unique molecular compound; led presentation to the Board; liaised with company PR in media announcement.” And so on.

The other key part of making your resume an MBA admissions resume is to work carefully with the knowledge that, unlike a typical employer, Adcom has various overlapping sources of information about you - not least all your file data. So you want to augment that rather than simply repeating it, in order to get your file data, resume, and essays to elegantly dovetail rather than simply overlap.

Obviously, your resume must not leave out the basic resume attributes: dates, places, company names, and so on, even if this is already in your file data. But there are often ways to cut out repeating subsidiary information - names of products or service units and so on - that often just “block up” a resume. This should leave space to go longer on quantitative evidence of (management-oriented) experiences and successes. In fact, I counsel admissions clients to put as much quantitative data in the resume as they realistically can which, in turn, frees up the essays to be a little more personal and reflective.

Tags: communications, essay writing, Leadership, management, mba resume, organization, Teamwork

A week or so I blogged about Harvard case method and included the HBS promotional video featuring the case method. Here’s another one, this time from Darden (University of Virginia Business School).

The video “Highlights of a Darden Case Study Class” is here:

First, this shows how widespread the case method is in b-schools. In my experience, applicants think they must show their identification with the case method for Harvard, but tend to overlook it for all their other applications. For HBS it comes across as formula, unless you add a unique perspective. And there’s certainly no harm in mentioning it other places, particularly where a school has publicly featured it in their promotions.

The broader value in watching videos like this - and this blog will feature more of them over time - is they are absolutely valuable (and free!) insights into what goes on in a b-school classroom. This gives a good idea of the kind of applicant MBA Adcoms are looking for. Particularly not how much the emphasis is on discussion, communication, questioning, argument, thinking. Most of business school is not about absorbing facts or calculating answers.

Tags: case method, communications, Darden, Harvard, HBS, Leadership, MBA Adcom, top-10 MBA