Readers of this site will know that I’m a big fan of the book Made to Stick, for MBA admissions messaging. The book will NOT tell you anything about what your message should be — how to understand and position yourself in MBA applications — but it is a great and simple guide to communicating a message effectively once you know what you want to say. This was my post on it from November 09.
Anyway, I discovered a fabulous and free, if slightly zany, summary and commentary of the book up at bookrapper.com – Australia, well worth sharing. The full 13-page pdf can be downloaded here. (There are many other topical business book summaries for free download too.)
Here is a flavor of some of the charts and summaries — making the reader to care enough to take action; overcoming the expertise trap; and the 6 elements of sticky messages: