MBA Studio is 10!

It is 10 years since MBA Studio was founded. It started more by chance than design, as seems to happen in this industry. I had worked on a few applications, including my own, and found I was good at it (and successful.) This was due to my media-editor background, my strategic marketing training, and my b-school cultural immersion. Anyway, quite early on I realized I was saying things to clients that had not been written down. So I wrote a book (MBA Admissions Strategy) which, happily, was snapped up by the first publisher I sent it to (McGraw Hill) and has since become a best-seller, now in 2nd edition.

On the back of the book, and gratifyingly also often by word of mouth, the client side of the business grew strongly and I was quickly forced in to a decision that has defined MBA Studio ever since: Do I adopt a flotilla of sub-consultants and spend my time managing them? Or do I stay a hands-on practicing MBA admissions advisor? I chose the latter because I was far more motivated by the intellectual and strategic challenge (and fun!) of crafting a savvy application that finds the way to pick the lock of the admissions gates and get a person admitted to an elite school, sometimes beyond even their own expectations. There is nothing better than getting the “wow, I’m in!” email, knowing I’ve meaningfully improved someone’s entire career and life prospects. (Full disclosure: I do of course have marketing and administrative support staff.)

So it’s been 10 years, and here’s to the next 10. As a point of demarcation, I’ve decided to implement some changes in service provision. Where MBA Studio used to handle all aspects of the application, as defined by the book, the focus going forward will be on the essays and allied asynchronous services. This is a business decision. Full-service provision for a one-consultant operation is inherently “lumpy” – I have to leave big spaces of time to fully serve clients who sign up in August for a large menu of services that they may use sporadically, or not at all, or in a January rush! This means every year I’ve been turning clients away. With an essay focus I’ll be able to work more consistently, and for more clients.

In another adjustment, the free essay review is withdrawn. There is simply no longer time to do them. In its place are sample reviews which demonstrate what’s on offer (see Services tab.)


One thought on “MBA Studio is 10!”

  1. Hey!! Avi,

    Wish U a very happy anniversary!! U have touched so many lives with U services. May god bless mbastudio.

    All the best!!

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